Jack Wills seasonaires are "resort ambassadors" for the Jack Wills brand.

 

They are employed by Jack Wills to promote the brand at a number of cool and trendy resorts both in the U.K and North America.

 

A Jack Wills seasonaire is tasked with the arduous task of hosting parties for young, rich and style conscious boys and girls whether that be in the Swiss Alps or in the Hamptons in the U.S.

 

This viral form of marketing is very effective as the brand is well publicised via word of mouth direct to it's target audience.