Jack Wills clothing
Jack Wills is an exclusive fashion brand of sporty, casual clothes in the "preppy style" and is marketed firmly at the university/public school market.
If you want to browse through the hundreds of items of Jack Wills clothing currently for sale then please click on our links Jack Wills clothing for men or Jack Wills clothing for women
The 
company was started by Peter Williams in 1999 who named the company after his grandfather, Jack Wills. The first shop opened in Salcombe, Devon and since then the company has steadily expanded. In 2007 the company secured further funding from private investors which allowed further expansion and by 2009 the company had 30 stores across throughout the country.
company was started by Peter Williams in 1999 who named the company after his grandfather, Jack Wills. The first shop opened in Salcombe, Devon and since then the company has steadily expanded. In 2007 the company secured further funding from private investors which allowed further expansion and by 2009 the company had 30 stores across throughout the country. Currently London has the largest number of stores with a total of five, the rest are located across the country with a focus on university towns.
A list of Jack Wills stores can be found below:-
|
Chelsea, London |
Aberdeen | Bristol | Durham | Gunwharf | Oxford | York |
| Covent Garden, London | Aldeburgh | Burnham Market | Edinburgh | Harrogate | Reigate | Kildare |
| Notting Hill, London | Bath | Cambridge | Eton | Leeds | Salcombe | Dublin |
| Richmon, London | Bicester | Cheltenham | Exeter | Marlow | St. Albans | |
| Clapham, London | Brighton | Chester | Guildford | Nottingham | Winchester |
Every season the company produces a catalogue of new, seasonal clothes and these catalogues are referred to as "handbooks". These handbooks are launched in line with term time at universities and colleges e.g. the latest Jack Wills catalogue is called "Jack Wills Autumn Term handbook 2009".
In 2008, the company decided to launch a new brand, Aubin & Wills. This range of clothing is targetted at the older customer i.e. post graduates and by the start of 2009 the company already had four stores across the U.K.
Jack Wills clothing is a premium designer brand with prices on the higher side than average. A large variety of clothing is available for both men and women including casual sportswear such as polo shirts and hoodies, branded with the JW logo of course. Leisurewear and beachwear are also catered for as well as knitwear and jackets for the Autumn/Winter season.
Store buildings tend to reflect the company's upmarket image and are generally buildings of some architectural note or quirky design.
There is a factory outlet in Kildare, Ireland and two stores in St. Andrews and Edinburgh, other than that the remaining stores are all based in England
Below is the Jack Wills promo film for the recent Summer 2009 season.